| In
December of 1999, William Jordan formed a new vision for
the college funding industry. Mr. Jordan visualized a
college funding company servicing clients on a nation
wide basis through an association of independent college
funding advisors.
This
vision came about because Mr. Jordan saw a huge need
in the marketplace. Most families were not aware that
professional financial aid management was available
and they were trying unsuccessfully to do it on their
own. Unfortunately, according to the CSS College Board,
90% of families were making mistakes in the financial
aid process that were costing them money.
During
2000, the groundwork for the company was laid, a detailed
business plan was created, a quality management team
was hired and information technology solutions were
put into place.
Today
the company is on its way to achieving Mr. Jordan's
vision. We are achieving great success in the Southern
California market with plans for further expansion in
the near future.
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